ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM PEREKRUTAN PESERTA DIDIK BARU DI SMP PLUS DARUSSALAM BLOKAGUNG TEGALSARI BANYUWANGI TAHUN PEMBELAJARAN 2020/2021

ABSTRACT
Ghozaly, Hamid A.2021. Analisis Penggunaan Media Sosial Dalam
Perekrutan Peserta Didik Baru Di SMP Plus Darussalam Blokagung
Tegalsari Banyuwangi Tahun Pembelajaran 2020/2021. Skripsi,
Program Studi Manajemen Pendidikan Islam, Fakultas Tarbiyah,
Institut Agama Islam Darussalam. Pembimbing: Dr. Siti Aimah, SPd.I.,
M.Si.
Keywords : Social Media, Recruitment of New Students
This study aims to: (1) find out the social media used in recruiting new
students at SMP Plus Darussalam Blokagung Tegalsari Banyuwangi;(2) Knowing
the Contribution of Social Media Used in Recruiting New Students at SMP Plus
Darussalam Blokagung Tegalsari Banyuwangi; (3) Knowing the Strategy of
Using Social Media in Recruiting New Students at SMP Plus Darussalam
Blokagung Tegalsari Banyuwangi; (4) Knowing the Process of Recruiting New
Students at SMP Plus Darussalam Blokagung Tegalsari Banyuwangi.In this
study,researchers used qualitative methods using descriptive research.The
researchers collected data using the methods of observation, interviews, and
documentation and the analysis used the methods of data reduction, data
presentation, and drawing conclusions.
The results of this study: (1) Social Media Used in Recruiting New Students
at SMP Plus Darussalam include: website, facebook, Instagram, youtube,
whatsapp and other social networks. (2) Contribution of social media used in
recruiting new students at SMP Plus Darussalam include: (a) Facilitating the
process of recruiting new students; (b) Increasing prospective students; (c) Assist
in the development of the school's vision. (3) Strategies for Recruiting New
Students at SMP Plus Darussalam include: (a) Maximizing the use of social
media; (b). Do promotions. (4) The process of recruiting new students at SMP
Plus Darussalam includes (a) Formation of a new student admissions committee;
(b) Meeting to determine new students; (c) Making announcements for new
students; (d) Registration of new students; (e) Selection of new students; (f)
Determination of accepted participants.
Looking at the supporting and inhibiting factors from the research findings
on the use of social media in recruiting students at SMP Plus Darussalam: (1)
There is a need for special personnel in using social media to master it; (2) There
is a need for additional innovation in the use of social media such as in the
strategy of recruiting new students.